Marketing power

Not an IT post, but certainly a marketing one. It was simply incredible to watch the Oakland community’s response to #BBQBecky.  For the community to organise and respond to #BBQBecky’s harassment with such a positive community building event such as the...
Bad online marketing and the small business

Bad online marketing and the small business

Alexandra Samuel’s article on hbr.org is a great overview of bad online marketing, which dominates the internet. Do the standard bad online marketing models outlined in this article still work for small businesses with great solutions?  I think not. The internet...
Kick off to a great day

Kick off to a great day

I had a great chat with Andrew Adderley this morning. Andrew is a Digital Marketing strategist with a depth of experience in Destination Marketing.  We discussed how important it is to understand the objectives before commencing any online marketing strategies. Andrew...

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