by 3Connect | May 23, 2018 | Marketing strategies
Not an IT post, but certainly a marketing one. It was simply incredible to watch the Oakland community’s response to #BBQBecky. For the community to organise and respond to #BBQBecky’s harassment with such a positive community building event such as the...
by 3Connect | Feb 6, 2017 | Marketing strategies
Entrepreneurship. Innovation. Buzzwords that we see and hear everywhere. But, in practice, both are only meaningful if the end result is a bunch of happy customers or clients who are prepared to pay a viable amount for an idea that someone has generated, prototyped...
by 3Connect | May 31, 2016 | Marketing strategies
Alexandra Samuel’s article on hbr.org is a great overview of bad online marketing, which dominates the internet. Do the standard bad online marketing models outlined in this article still work for small businesses with great solutions? I think not. The internet...
by 3Connect | May 6, 2016 | Marketing strategies
Google Analytics is a treasure trove of information, as most people know. This article from James A. Martin details basic strategies to use Google Analytics to improve online marketing and sales....
by 3Connect | Apr 21, 2016 | Marketing strategies
I had a great chat with Andrew Adderley this morning. Andrew is a Digital Marketing strategist with a depth of experience in Destination Marketing. We discussed how important it is to understand the objectives before commencing any online marketing strategies. Andrew...
