Alexandra Samuel’s article on hbr.org is a great overview of bad online marketing, which dominates the internet.
Do the standard bad online marketing models outlined in this article still work for small businesses with great solutions? I think not. The internet is overrun with companies with significant funds to invest in a never ending supply of cheap, mind numbing content, to drive people to their websites, get likes, followers and email addresses. It is hard for small & new businesses trying to grow with limited capital to be heard above the noise. It is critical to find those niche marketing strategies that work for your business to connect with your potential customers.